What Burger King’s New Logo Says About Its Strategy
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YahooWSJ
What Burger King’s New Logo Says About Its Strategy
Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes
7.8K viewsJul 11, 2023
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