Cashing In on the Vanua: Outsiders Exploit Fiji’s Indigenous Culture Without Consent In Fiji, the living culture of the iTaukei woven through land, people and custom has become a marketable commodity for non-Indigenous investors, hotel chains and corporations. While they profit from Indigenous identity, architecture, motifs and ritual, the rightful custodians of that heritage the vanua rarely see meaningful economic return, formal acknowledgment or decision-making rights. At the heart of the mat