Wal-Mart: The High Cost of Low Price
1:40:00
Wal-Mart: The High Cost of Low Price
192 viewsJan 1, 2009
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When you get a surprisingly low price on a product do you assume that you got a really good deal or that you bought a low-quality product? Research indicates that you are more likely to associate low price and low quality if someone else makes the purchase rather than yourself (Yan & Sengupta, 2011). In a similar study, n=16 participants were asked to rate the quality of low-priced items under two scenarios: purchased by a friend or purchased yourself. The results produced a mean difference of M
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