Today in Apple history: 'Here's to the crazy ones' who 'think different'
cultofmac.com
Today in Apple history: 'Here's to the crazy ones' who 'think different'
On September 28, 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.
4 months ago
Think different Apple Ads
Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
0:30
Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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